Marketing Strategy

Burger King and How To Train Your Dragon: A Fiery Partnership

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Burger King and How To Train Your Dragon: A Fiery Partnership Burger King’s collaborations with major film franchises are nothing new, but the partnership with DreamWorks’ “How To Train Your Dragon” stands out as a particularly memorable and successful venture. This article delves into the details of this promotional campaign, examining its various aspects, its … Read more

Diet Pepsi and Addison Rae: A Pop Culture Collision or Marketing Masterstroke?

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Diet Pepsi and Addison Rae: A Pop Culture Collision or Marketing Masterstroke? The intersection of celebrity endorsements and iconic brands is nothing new. However, the partnership between Diet Pepsi and Addison Rae, the TikTok sensation, has sparked a considerable amount of discussion and debate. Is this a strategic alignment of two powerful forces, or a … Read more

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